CoCo Vodka™ launch in BC, July 4th success, and more!
BC Liquor launches CoCo Vodka™ deadmau5
We held an enormous launch party last month in BC, Canada for the launch of our limited edition deadmau5 cans! Over 200 influencers, press, and industry members made it out for the event! The event made waves online and in stores. We attached a quick highlight below of the massive launch (click to watch)!
Fans will also have the opportunity to meet the founders in BC on July 15th, where they will be serving up cocktails, sampling drinks, meeting fans, and giving away swag! More details here.
July 4th Buzz
July 4th was an enormous success for us, both in store and online! We got tagged in hundreds of stories on Instagram of fans showing off how they were enjoying their CoCo. From BBQs to beach days, CoCo kept everyone hydrated while they got their celebration on.
We also had a collab post on Instagram and Facebook with deadmau5! This one post lead to over 100K social media visitors, 10K+ website visits, and almost 100 online orders. CoCo Vodka™ and deadmau5 fans are always looking to get their hands on the limited edition cans, so make sure to stock back up to get in on all the action from the next post!
CoCo Rum™ Mojito on Shelves!
The CoCo Rum™ Mojito is finally hitting store shelves! Fans can now enjoy our tropical twist to the cocktail staple, keeping them refreshed and hydrated during these warm summer days.