Highly respected alcohol industry executive Tom Cole joins CoCo Vodka/CoCo Rum as an investor and advisor!
Tom Cole, Former CEO and President of RNDC, has joined CoCo as our newest investor and advisor, bringing over 4 decades of industry experience to our burgeoning company.
During his tenure at RNDC, Cole led the company from $600 million in sales across three states to $13 billion across 38 states. He is also one of the first and few American Master Keepers in Keepers of the Quaich in Scotland, a member of Chevalier de Tastevin, a member of the New Orleans Business Council, and a Director of the Louisiana & Highway Safety Council.
For Tom, it was Love at First Sip
The story of how Tom Cole discovered us is almost too good to be true. CoCo Vodka Pineapple caught his eye while he was wrapping up a morning run in Mississippi. After trying CoCo Vodka Pineapple, “It was love at first sip, and he reached out that same morning,” says Mark Convery.
Tom Cole recalls, “I found the CoCo Vodka & Rum on the shelf of a small grocery store in Waveland, Mississippi on Fourth of July and brought it home, put the 4-pack in my cooler and shared it with my wife & neighbors and everyone was blown away with the fresh coconut flavor and refreshing taste!"
What this means for CoCo
This announcement follows directly in the wake of our last 2 big announcements, our partnership with EDM superstar deadmau5 and the fastest growing podcast in the world PillowTalk.
"I believe ‘CoCo’ is a brand that can break out of the ‘can clutter’ with its bright packaging, name, and great taste, combining coconut water, triple-distilled premium vodka, and sparkling water. I’m excited to be on the Coco Team with Av & Mark and my fellow Board Members, not to mention the star power of deadmau5. I believe with the team we have, the sky's the limit!”
CEO Mark Convery says "Tom’s four decades of experience in the alcohol business speaks for itself, but it is Tom's work ethic, charisma, and passion for life that was absolutely contagious after recently sharing a few nice dinners with him in Louisiana. We have enjoyed getting to know Tom over many zoom calls since that first email in 2021, and are truly thrilled to have his leadership, experience and drive mixed in with all the great we are creating at CoCo Vodka.”
Want to read the full Press Release? See below!
