World renowned artist teams up with the Original Hard Coconut Water to bring fans a refreshing new experience.
One of the biggest EDM (Electronic Dance Music) artists in the world, Joel Zimmerman AKA deadmau5, has partnered with CoCo Vodka CoCo Rum, for his first ever liquor endorsement. Fans will soon be able to enjoy CoCo at his shows and events, keeping hydrated all concert show, club night, or summer festival day long.
CoCo Vodka™ was built with the purpose of creating a whole new market niche to satisfy the young-at-heart and fun-loving consumer. CoCo builds on the growing global demand and increasing popularity of coconut water, bringing all the natural benefits of the drink to the liquor space.
The perfect pairing - EDM and Hard Coconut Water
"There is something to be said about a drink in a can that tastes good" shares deadmau5. The better-for-you canned beverage is a perfect pairing for EDM shows, letting you enjoy yourself while staying hydrated. Coconut water has tons of natural health benefits, including essential nutrients and natural electrolytes.
Deadmau5 himself is no stranger to success. Enjoying international chart success with his 2x platinum-certified single "Ghosts 'n' Stuff," as well as "Professional Griefers," "Sofi Needs A Ladder" and "I Remember," he has also released seven critically acclaimed albums.
Co-Founders Mark Convery (left) and Av Grewal (right) enjoying CoCo at a deadmau5 concert.
What this means for the brand
Deadmau5's name alone will bring some HUGE credibility to the brand. In addition, attendees of various deadmau5 concerts will now be able to purchase CoCo Vodka products onsite as a result of the unique partnership, which the brand's co-founder, Mark Convery, called "surreal." CoCo will also be featured at some of the biggest concerts and music festivals throughout North America in 2023. We'll also be appearing at Deadmau5 pop-up shops, mau5trap (deadmau5's record label) events, and more.
PR Coverage
Check out some of the amazing coverage we got of the announcement, with even more rolling out each day.
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